Once you've taken care of these five main forms of metadata, there are many other customizations in the Creator Studio. You can access this by clicking on your channel icon and choosing "Creator Studio." The Creator Studio gives you a more detailed view of each of your videos, with options to add cards and end screens, translations and transcriptions, along with various tools to personalize your channel, interact with your audience, view analytics, and more.
First, head to youtube.com/analytics. You should be directed to an analytics dashboard that shows an overview of how your videos have been performing during the past 28 days. You can adjust the analytics timeframe by clicking on the drop-down menu in the upper right-hand corner. The overview report features some top-line performance metrics, engagement metrics, demographics, traffic sources, and popular content.
We all know about Facebook contests, Instagram contests, and even Pinterest contestshttps://blog.hootsuite.com/secrets-youtube-contest/. But what about YouTube contests? They’re not as common, but they are a great strategy. Since they’re not as common, this gives you an edge if you decide to use them. Like all other social contests, a YouTube contest can do a lot to help increase subscribers, engagement, and social shares. And, when executed correctly, lead generation and/or user generated content.
It’s essential to practice inbound marketing techniques when marketing your YouTube channel and videos. Create content that shares an interesting story and provides your viewers with valuable information. Market that content across different platforms, including social, email, and your company blog or website. Optimize your content by including cards and end screens with clear CTAs.
Time spent watching a video is part of YouTube's algorithm. So if your title, tags, description, thumbnail, or category are misleading, it's unlikely that someone who clicks on your video will watch it for very long—once they realize it's not what they were looking for. If people only watch your videos for a few seconds at a time, the algorithm will notice and will demote your video in results.
Instead, you should create content that addresses your audience’s needs. Your goal should be to create videos that are helpful, valuable and compelling to your prospects and clients. If you can blog about it, you can create a video about it. Your video content may consist of how-to’s, answers to frequently asked questions, expert interviews, screen video captures, slide shows and more.
Friends, coworkers, and even family can be great resources here for finding the locations you need. Keep in mind that for some locations, like businesses and other private property, you will need permission from the owner to film. To keep things simple, it’s best to find your locations through people you know — at least for your first few productions.
Meejmuse makes the most of her 479,000 subscribers by creating monthly videos that review her favorite beauty products. The videos are pretty simple. She discusses why she loves the product and demonstrates the colors and features during her video. She introduces her audience not only to the brushes in her Shopify store, The Muse Beauty, but other beauty products that she discovers as well. She includes links to the other products in her description. This helps to build trust with her audience. They don’t feel as though she is only promoting her store and out to make money.
In that case, it might be best to respond to those questions with a link to your video. If you created a video as part of a larger campaign or global trend, be sure to include relevant #hashtags where appropriate to ensure your video is included in the conversation. If you created a video to build awareness around your brand, consider posting the link in your profile bios.
Doing blogger outreach or influencer marketing and want to connect with new influencers in niche markets? Improve your outreach by connecting with authority bloggers in your domain area. Feedspot media database has over 100k Influential Bloggers in over 1500 niche categories. Email us us the type of bloggers you want to reach out at email@example.com
That said, there are a few rules of thumb to follow to increase your chances of viral success. For starters, your video content needs to truly grab the viewer’s attention, with striking visuals and/or a central theme that resonates with them. Secondly, your content should be brief and succinct; making it easily consumable for an increasingly distracted and impatient audience.
The evolution of the Internet has meant that millions of people are now able to earn a living online by monetising their skills and knowledge. Specifically, YouTube is consistently mentioned as one of the best platforms for generating revenue. However, it's not as simple as just posting a random video and hoping for the best. In order to take full advantage of the power of YouTube to promote your business, there are some simple things you need to learn first.
For example, one of the site’s earliest marketing success stories was ‘Will It Blend?’, a long-running series in which inventor and entrepreneur Tom Dickson puts his own Blendtec blenders to the test against various household objects. With this simple premise (and even simpler production values), Blendtec not only hooked in millions of viewers but also established their reputation as a high-performance brand and introduced themselves to a global audience.
You’ll need to set aside plenty of time to plan, film, edit, market, and analyze your content on a consistent basis. You’ll also need to define your brand’s goals and plan for how video can specifically help you achieve these. If you can devote an appropriate amount of time and energy into the platform, you’ll be able to create engaging, shareable content for your growing audience.